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Jennifer’s Blog

Downsizing — 1,000 Square Feet Per Person, a New American Standard

Let’s face it, the Great Recession has not been a plus for the green movement overall. Most ordinary Americans are still sympathetic to the cause, but their willingness to spend even a penny extra for environmentally friendly products has been dampened by four dollar gas, five dollar cereal and loss of equity in their homes. [...]


New York Times, Take This! Sustainability is Here to Stay.

A recent New York Times article, in classic “all the news that’s fit to print” fashion, declared that the bevy of green consumer products introduced over the past five years is going the way of the buffalo and Circuit City, i.e. headed for extinction. It should be noted that normally, I consider the New York Times to [...]


Cautiously Optimistic at FORTUNE Brainstorm Green

LAGUNA BEACH, CA – “FORTUNE Brainstorm Green” is probably the number one environmental business conference in the world. A host of top CEOs, heads of NGOs, and a variety of consultants, private equity investors, venture capitalists and journalists descend upon the spectacular Ritz-Carlton Laguna Niguel each April — this was my third annual event — [...]


Nonprofits Get Creative to Keep Donations Coming

Over the past few years, most charities have been challenged, to say the least, on fundraising efforts. Many previously flush donors have been forced to cut back on their generosity. Asking the remaining contributors to dig deeper is not the answer in most cases. What’s a nonprofit to do?


How to Make your Credit Card More Environmentally Friendly

You just received your new credit card, and have to destroy the old one. Good luck, the darned things are seemingly indestructible. Better have industrial-sized scissors. Too bad these are not recyclable; I just learned this after having dropped them in the recycling bin for years.


Sundance Explores the Last Mountain

Sundance to the film industry is like the NCAA championship in collegiate basketball: the best of the best in what is designed to be a purist format. It’s about the film makers and directors and actors, the writing and the plots, not unlike the two best amateur teams in the world playing on a neutral court, for all the marbles.


Soaking Up the Sun with Solar

For those who think the solar business is a fringe industry, think again. Many of the world’s top venture capitalists have plowed hundreds of millions if not billions into solar power, much less the governments of China and Germany to name a few. If any naysayers don’t believe in the power of green jobs and the positive impact the solar industry can have on the U.S. economy, I sincerely wish they could have been in attendance to see and feel the continued momentum of the solar industry.


Reduce Plastic Cup Waste While Flying: I’ll Have the Can, Hold the Cups

Our staff at Sierra Club Green Home contacted several leading airline PR departments, seeking an answer to this seemingly simple question: why use so many plastic cups, and what happens to them when the plane lands? To our surprise, it was difficult to obtain a straight answer to this question, and even more difficult to figure out why.


The Detroit Auto Show: Sure Looks Green to Me

I just returned from the Detroit Auto Show and there was one overwhelming, over-arching headline that was in your face, anywhere you looked: the green movement in personal transportation is just beginning. Virtually every automaker showcased green cars above all else.


E-Readers vs. Old-Fashioned Books—Which Is More Eco Friendly?

A relatively new phenomenon is the E-Reader, be it Kindle, iPad, or a number of other new competitors coming into the marketplace. When you think about it, these devices would seem to be more environmentally friendly than your typical paper and cardboard book, even a paperback. Should we be buying our loved ones e-readers or traditional books this holiday season?


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