Recently, Sierra Club Executive Director Carl Pope set out to “green” his home and discovered a problem: even for him, this wasn’t so simple. Plenty of information was available, but widely disparate and sometimes conflicting sources made things confusing. When meeting with some top donors, the idea of Sierra Club launching a special website to address this problem seemed like a good solution.
Sierra Club Green Home was developed with a simple mission in mind: to help Americans make their homes more energy efficient, environmentally sustainable and healthy. We do not sell products or services. Instead, we educate consumers on how to improve their home health and connect them with Providers that can help them achieve their goals. Our screening process ensures that all Providers listed on our site can help you create a greener, healthier home by reducing:
- your use of energy
- your use of renewable natural resources
- the presence of toxins and chemicals in your home.
While our education contains some fairly sophisticated content, we focus primarily on “non-green” and “newly-green” citizens. Research indicates the vast majority of Americans are not taking even simple steps to reduce their impact — things like installing CFLs, turning off the water when brushing teeth, recycling cans, bottles and newspapers, or looking for organic produce options. We believe this is where SCGH can have the greatest benefit, by influencing people to take those simple first steps to practice environmental responsibility at home. And of course, we offer vast amounts of education and products for the already-green who are looking to do even more.
All content found on our site is original unless otherwise noted. Our education is developed by a dedicated writing staff with tremendous experience and credentials in all things green. We have tried to deliver an honest, balanced perspective and will continue to update our articles as new issues and solutions arise.
Below is a brief description of each of our key team members. But first, we’d like to thank Gary Rappeport. Without his imagination, this project would never have happened.
As Chief Sustainability Officer, Jennifer is responsible for all environmental information, education, and other initiatives at SierraClubGreenHome.com. She developed the Sierra Club Green Home (SCGH) ”GreenCheck” validation program and green directory for green suppliers.
After graduating from the University of Arkansas with an accounting degree and as Kappa Kappa Gamma Alumna, Jennifer worked in the Chicago office of Ernst and Young. She then found her life’s calling in the green world and moved west to study environmental design and sustainability at Art Center College of Design in Pasadena. She then earned a Masters in Urban Planning and Sustainable Design at the University of California, Irvine. Jennifer is a LEED Accredited Practitioner and served on the USGBC Education Committee in Orange County. Jennifer has won a multitude of awards for her work in sustainability, including “Best Green Entrepreneur” by World CSR Congress and the 2012 Piece by Piece gala honoree. Most recently, she served as a delegate to The Economist Arctic Summit and has been accepted as a Fulbright Specialist Grantee for 2013-14.
Jennifer consults on energy efficiency and sustainability for various corporate clients. She is a sustainability consultant to Eye-R Systems, a technology company originated at MIT which uses high- throughput infrared imaging, geo-spatial data integration, and highly scalable predictive analytics to identify energy leaks in commercial and residential structures. She is a member of the Board of Advisors for Source 44, a carbon footprint assessment company based in San Diego. Jennifer also serves on the Board of Advisors for BlogWorld Expo, America’s largest social media conference and tradeshow.
Jennifer is a frequent speaker at a wide variety of environmental conferences and forums. She served as co-host at Opportunity Green, among seven other major podiums in 2011 alone. She is a widely quoted media analyst that has appeared in The New York Times, The Wall Street Journal, Dwell, Fortune, Forbes, and Consumer Reports, among others. She has also appeared on NBC-U, CBS, CNBC, and Fox News. Jennifer has appeared numerous times as a green expert on ABC’s Good Morning America.
Away from work, Jennifer follows art and design avidly and is also a trained Cessna pilot. She serves on the Museum of Contemporary Art (MOCA) Photography acquisitions committee in Los Angeles. In her spare time, you can find Jennifer in the Bikram yoga studio or running trails around her house. You can read her innermost green thoughts as a weekly contributor to the Huffington Post, LOHAS, BlogHer, Healthy House Institute, Intent.com, as well as on the home page of SierraClubGreenHome.com.
Gordon serves as lead marketer and chief editor at Sierra Club Green Home (SCGH). He is also responsible for SCGH’s brand image. Gordon believes that together we can impact climate change with each person doing their part to live greener. He became a hardcore recycler more than 25 years ago while working at Alcoa, Inc., which created one of the first aluminum can recycling programs, and has expanded his environmental efforts ever since.
Previously, he spent three decades in marketing communications, with PR agencies Burson-Marsteller and Golin Harris; sports marketing firm Advantage International (now known as Octagon); and the marketing and promotion firm, AMCI, which he ran for 20 years before selling the business to advertising conglomerate, Omnicom. Gordon studied journalism and business at the University of Illinois and University of Missouri.
In his spare time, Gordon can be found exercising or jamming the blues on harmonica.
Heather-Leigh Logan, Operations Manager
As the manager of operations, Heather-Leigh is responsible for Sierra Club Green Home’s daily operations, including the Green Directory, advertising, customer service, office operations, event coordination, and collaborative newsroom and social media efforts. Heather-Leigh graduated with a degree in Environmental Studies with a concentration in Ocean Conservation from Prescott College. She is continuing on to pursue a masters degree in Social Entrepreneurship.
Growing up along the Florida coast sparked an insatiable passion for Heather-Leigh to conserve our beaches and our environment. This passion for the ocean has become her life’s work. Inspired by her family’s non-profit organization, Sacred Lands, Heather-Leigh began organizing campaigns and events working towards environmental conservation from a young age. Heather-Leigh has volunteered for a wide array of environmental organizations, from Sierra Club to Greenpeace. Her experience and involvement in the field led her to work for Sierra Club Green Home.
In her free time, Heather-Leigh enjoys preparing raw, vegan meals, travelling, music festivals, gardening, hula hooping, and reading.
As the managing editor, Hannah works with Sierra Club Green Home’s contributing writers to develop, edit, and post original stories to the Learn More section of the site. After graduating from UCSB with a degree in communication and professional writing, Hannah knew she wanted to take off running and start creating meaningful content to share with audiences across the web.
In addition to her work with grassroots and educational groups like Environment California and Environmental Education for the Next Generation, Hannah’s love for the environment and the outdoors runs deep. In 2007, she spent a year crossing the Pacific Ocean with her family in their 53’ sailboat, and she continues to find joy in ocean activities, outdoor adventures, and world travelling.
Hannah’s passion for socially and environmentally conscious living coupled with her love for writing led her to Sierra Club Green Home’s editorial team. She looks forward to contributing her unique perspectives and writing techniques to the publication.
Ariana Williams, Executive Intern
As an executive intern, Ariana is responsible for a variety of tasks that relate to Sierra Club Green Home’s daily operations. She is actively involved in the site’s social media efforts and marketing, and also does extensive work with trades, partnerships, and GreenCheck profiles. She is so excited to be presented the opportunity to work with a company passionate about sustainability and promulgating sustainable practices in everyday life.
As a native to the Coachella Valley in Southern California, Ariana was exposed nature’s possibilities from a young age. However, her true passion for the environment and sustainability came with her studies in the UCLA International Studies and Urban Planning Departments, where she studied the adverse effects of human choices, especially in the developed world, on the global environment. After graduating from UCLA in 2013, she plans to continue her education by pursuing a Master’s degree in Sustainable Urban Planning.
In her free time, Ariana enjoys anything involving music (especially live shows), exploring Los Angeles (especially through food adventures), exercising, participating in college life and events, and catching up on sleep!